Monthly Archives: December 2014

Swim Softer

2014-12-08 09.11.03I was walking back from dropping my son Albert off at school this morning thinking about my friend Ian’s swimming blog. (Swimming Without Stress)
In his latest piece Ian writes about enjoying a recreational swim without feeling the need to push his body to any physical extremes. Halfway home I passed our local swimming pool and noticed the signwriting on this van parked outside:

“be active walk further run faster cycle longer swim harder jump higher smile bigger feel better”

I know it’s only a daft  marketing slogan but the idea of “swimming harder” is a concept we continually have to steer our clients away. If you really want to “smile bigger” my suggestion is that you “swim softer”.